ABOUT B'SMART
WE DIGITALISE MACHINES. WE TRANSFORM OPERATIONS.
B'Smart started from a simple idea: machine data is only valuable when it helps people make better decisions.
Since 2014 we have built fleet digitalisation solutions that connect machinery, people and processes in a single platform. We combine engineering, IoT, software and data analytics to help our customers anticipate breakdowns, automate processes and increase the availability and profitability of their equipment.
OUR EVOLUTION
From telematics to digitalising the operation
2014 was the beginning. The technology has changed. Our mission has not.
B'Smart was founded in Zurich with deep specialisation in telematics and engineering. Since then we have moved from asset monitoring to a platform able to digitalise complete processes around a machine.
Today we do far more than report where a machine is or how many hours it has worked.
We connect machine data with what happens before, during and after every rental: inspections, DTC codes, anomalies, predictive maintenance, availability, utilisation and operational processes.
2014
Telematics and connectivity
IoT
Connected machines
Data
Multibrand information
AI & Analytics
Anomalies and prediction
TODAY
Digitalising the operation
WHAT SETS US APART
What makes us different
We work on the real operation of a machinery rental company: heterogeneous fleets, demanding processes and decisions that cannot wait.
Engineering before marketing
We understand how a machine works, how to obtain its data and how to turn it into useful information.
Multibrand by design
One platform to digitalise fleets made up of machines, vehicles and equipment from different manufacturers.
From data to action
We are not here to add more dashboards. We detect what needs attention and help you act earlier.
Built for real operations
We develop around concrete problems: breakdowns, inspections, maintenance, availability, utilisation and costs.
IMPACT
Technology with business impact
Every capability is aimed at an operational and financial outcome you can measure in your fleet.
Fewer breakdowns
Anticipate problems before a machine comes to a stop.
Lower costs
Reduce interventions, on-site visits and unnecessary maintenance.
Higher productivity
Automate tasks that today consume technician and operations time.
More availability
Prepare every machine ahead of its next job or rental.
Better ROI
Turn utilisation, availability and maintenance into stronger financial results.
PLATFORM
One platform. Many machines.
The brand does not matter. What you can do with its data does.
We capture data with or without CAN BUS, through direct sensors, industrial protocols or integration with the manufacturer's own systems, and unify it in a single operational platform.
- Excavators and construction machinery
- Platform lifts and access equipment
- Forklifts and traction-battery equipment
- Generators and power equipment
- Compressors and ancillary machinery
- Vehicles and equipment supporting the operation
IoT + CAN BUS + DTC + inspection + analytics + AI + automation

PRINCIPLES
Our principles
Four ideas guide every product decision and every customer project.
- 01
Solve, don't complicate.
Technology should simplify the operation, not add another tool to manage.
- 02
Data that ends in decisions.
Measuring for its own sake creates no value. Every data point should support a decision or an automation.
- 03
Build for reality.
Dust, worksites, rentals, workshops, multiple brands and legacy systems are all part of the problem.
- 04
Grow with our customers.
The solution must be able to start with one concrete need and evolve with the operation.
NEXT STEP
THE NEXT STEP IS NOT MANAGING MORE DATA. IT IS DOING MORE WITH IT.
Discover how B'Smart can digitalise the operation of your machinery rental company.
